Andy Rubin's Billion Dollar Smartphone Company, Essential, Shuts Down

RIP Essential

Everybody was pretty hyped when The father of Android Started a venture to make one of a kind consumer electronics products under the brand name Essential.

The company's first phone, the Essential PH-1 made quite a lot of headlines for its unique design and the cyclops-notch design, which was one of the early designs of modern notches.

One of a kind, all-ceramic beauty

However, the phone only managed to sell about 100,000 units in the first year and the future sales did not seem to catch on with the mainstream consumer market as they hoped.

This would've been kinda dope!

They were in the news once again in recent times for unveiling a new kind of phone they were testing out names the Project Gem.

But sadly, they seem to have hit way too many roadblocks in their journey and they revealed that they will be ceasing all operations in their latest blog post.

" Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people’s lifestyle needs. Despite our best efforts, we’ve now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential. "

 

It is truly sad to witness so many ambitious companies fail to keep up with the ever-rising standards of modern electronics space and fall victim to the unpredictable nature of consumerism.

Simplicity and elegance!

We can only hope and wish them the best in their future endeavors and move on with what options we have today. There's only so much that a mobile phone startup company can do when well-established giants like BlackBerry and Nokia have failed to hold their ground.

What About Existing Essential PH-1 Users 

The company says in their blog that the software security update which the PH-1 users received on Feb 3rd will be the last update they will ever receive from the company. 

That's the last of it.

The phone will continue to function normally, no doubt. But users must not expect any sort of help or customer support from the company any longer.

For any of your questions, you can contact their customer service team at support@essential.com and inquiries@essential.com for business inquiries.

" To the Essential and Newton Mail communities, we offer our deepest thanks for your support and passion for our vision. You motivated us, kept us on our toes and made it all worthwhile. "

Well, farewell Essential. You gave it a solid shot, no question about that.